This is a guest post from Nivedita Panchal (InVideo).
One must be living under a rock if they’re unaware of what TikTok is. This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. China made an app called Douyin that year and named the international version of that app TikTok in 2017.
Much of TikTok’s audiences followed musical.ly at that time, so China decided to merge it into TikTok in 2018. TikTok became insanely popular within a short amount of time. Now, with over 2.6 billion downloads and 1 billion active monthly users, it has surpassed Facebook, Twitter, Instagram, and other social networking platforms.
TikTok – The Future of Marketing
On TikTok, users upload funny and entertaining 15-60 second videos. The platform allows in-app editing and various filters, fun effects, music overlays, and integrates with other social media platforms.
Some of the popular content formats of TikTok include comedy skits, tutorials, lip-synching videos, dance videos, and more. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. This app’s reach is better than most other social media platforms, which increases the chances of videos going viral. This platform is solely meant for the users to express their creativity to a marketing haven.
Since TikTok’s popularity is increasing each passing day, more and more brands consider this app an essential tool for marketing.
The following sections elaborate on the top benefits of marketing through TikTok and how a video editor can help you create catchy marketing campaigns using video.
10 Reasons Why Marketers Must Be on TikTok
It’s no longer unknown that the businesses that are not on TikTok are missing out on a lot. Here are the top 10 reasons why it’s a must for marketers to be on TikTok.
1. TikTok For Business Makes Marketing Easy
There are countless benefits of using TikTok for Business to market your brand. With TikTok’s predominantly youthful demography, you can connect and engage with many young members of the audience.
TikTok for Business is an incredible all-in-one platform for advertisers. You can get everything you need to launch an impactful marketing campaign. Whether it is creating an ad or setting a budget, finding the best audience, or evaluating data, TikTok for Business lets you achieve everything you want from your video marketing campaign.
TikTok for Business enables brands to test their creative acumen while designing marketing campaigns. And, if you need help in creating authentic, eye-catchy ads, the e-learning center (Ads Manager) is all set to make you more informed.
2. Choose From a Wide Range of Ad Types
Another benefit of TikTok for Business is that it lets you create innovative advertisements that suit all marketing needs and make your brand popular with the masses. Using a TikTok for a business account, you can design branded challenges for users and invite them to participate. If the challenge is something out-of-the-box, it will have more chances of going viral on the platform, generating more publicity for your brand.
Here are the five types of ads you can put up on TikTok and drive traffic – top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects.
3. Redefine Influencer Marketing
TikTok has emerged as a hotspot for influencer marketing. A recent study shows that influencers on TikTok have an engagement rate of 17.96%, while the same figures for Instagram and YouTube stand at 3.86% and 1.63%, respectively.
Hence, roping an influencer to speak positively about your brand can have some serious benefits.
An influence may talk about your products or services in the video. They may also post your website link in the video description and motivate their followers to visit your website and/or purchase your products.
4. Reach the Audience That Matters
In online marketing, finding the right audience is crucial. TikTok lets you reach the audience that matters the most for your brand. But, it is prudent to know that TikTok is not the best platform for getting an older audience.
Over 60% of users in TikTok are in the age group of 16 and 24; increase the maximum age to 34, and over 80% of users fit in. Hence, TikTok is the best platform for catching a young audience.
5. Create Content Like a Pro
TikTok mainly thrives on viral content. You need a strong theme or audience connection to make your brand super popular. All this can be easy when you use the best video editor.
Top-class video editors, such as InVideo, lets you design a video in a format suitable for the platform you wish to upload to. So, Twitter videos look and feel a little different from YouTube videos. While YouTube videos might be informative and slow-paced, TikTok videos must be vivid and fast-paced.
6 – Hashtags Infuse Life Into The Marketing Campaigns
Hashtags on TikTok help you reach an organic audience. Here is how you can frame a marketing strategy surrounding hashtags:
1. Find Trending Hashtags – You can locate these hashtags on the ‘Discover’ page. Find whether any hashtag fits your brand or Business or not and post with a trending hashtag.
2. Look at the Influencers – Take some hints from the hashtags used by the influencers and copy them to test the effect.
3. Use Standard Hashtags – Some hashtags, such as #viral, #love, etc., are generally popular. You may use these hashtags to check the impact.
7. The Focus is Back on Content
Unlike Instagram, TikTok is primarily content-driven. Content is crucial for marketing on TikTok. It can scale up your marketing output.
TikTok users appreciate it if you do not make ads and focus more on entertaining people. Hence, you should ideally find what excites the viewers and choose the content that best matches their needs. Once your content has the elements of virality, it will rank up in the ‘For You’ page of users and make your brand more visible.
8. Your Creativity Gets The Right Recognition
TikTok is a perfect place to show your creativity and get recognized for being different. Design content that provokes discussion and sparks conversation.
If you can trigger off a trend, you will feel mesmerized by the user enthusiasm surrounding your content. And, the more they associate with your ad topic, the more publicity you will get.
9. Decode the Readymade Analytics to Gauge The Performance of Your Marketing Efforts
TikTok, like Facebook, Instagram, and YouTube, lets you evaluate the metrics and gauge the performance of your video ads. However, the ‘Analytics’ feature might be available exclusively to TikTok Pro account holders.
If you wonder how much the TikTok Pro account would cost, the good news is that it is absolutely free. You only need to activate the feature and see everything critical detail about the content, followers, and visibility.
10. Catch Trends Early and Define Them
TikTok is an excellent place to identify the latest trends yet to be popular. TikTok’s algorithm makes it easy for anyone to spot the latest trends and create relevant content.
Another excellent thing about TikTok trends is that they are never static, meaning you will have fun creating the content and testing them to make your audience happy.
Now that you know the many benefits of marketing on TikTok, visit InVideo to scale up the video production process. InVideo lets you add fascinating sounds and images for free and catch the audience’s fancy for stellar outreach.