Hi there 👋,
Last week Google updated their Googlebot help document to state that they will only crawl the first 15mb of html.
My Post of the Week is a simple way to measure topical authority from Kevin Indig. I’m sure we’ve all been guilty of saying a website has topical authority for X without actually quantifying it. Kevin presents a simple way for measuring topical authority using Ahrefs (but you could use other tools), based on the following logic:
“The logic is that the more traffic a site gets from the keywords in a topic, the more authoritative it is for that topic.”
Great read 🔥
Until next week!
Post of the Week
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Google News has a fresh new look on desktop for its 20th anniversary. 🎉
Google has updated their Googlebot help document and have said they can only crawl the first 15mb of content per page. It’s more nuanced that that though, which I talk about in my intro!
Processes & Frameworks
How to think about SEO in the messy middle. An awesome article from Gianluca Fiorelli that’s full of gold! 🏆
Have you ran out of ideas for writing about paint points that your product solves? Ryan Law thinks you should consider second-order pain points; problems that exist at the same time as the problems your product solves. It’s such a useful concept 💡
The SEO Skills Maturity Matrix is fantastic from Tom Critchlow. Useful to understand the skills you need to advance your SEO career in-house or agency-side.
Interesting study from Patrick Stox and the Ahrefs team. Did you know that you’re missing A LOT of data in Google Search Console? 💡
WOW. What a neat Chrome extension from Advanced Web Ranking. Search from any location and device! 🔥
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