PerformLine, the omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and marketing channels.
“This acquisition made perfect sense as both companies hold the same vision for empowering compliance leaders with the tools and data they need. We share many of the same clients, and LashBack’s email solution is the perfect complement to PerformLine’s omni-channel platform,” said Alex Baydin, CEO of PerformLine. “We’re excited about the opportunity this presents the clients of PerformLine and LashBack who now have access to the most comprehensive solutions to fortify their marketing compliance programs.”
“PerformLine is the clear leader in the marketing compliance space. Their focus on innovative and comprehensive compliance solutions for their clients makes this the right strategic home for LashBack,” said Francis Chmelir, President of LashBack. “Our team is excited to join PerformLine to drive innovation and jointly bring even more value to our clients.”