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PPC for Small Businesses: Why is it So Important?

The U.S. is home to more than 31 million small businesses, according to the U.S. Small Business Administration Office of Advocacy.

That means competition can be fierce, but digital marketing empowers even the smallest business to expand their reach and secure a foothold. And one of the key forms of effective marketing today is PPC — but how can it help your company?

Join our Orange County digital marketing specialists to find out …


Get Your Brand Out There

Potential customers will see your ads when they search for keywords targeted by your campaigns. Even if a prospect doesn’t click on an ad the first time it pops up on their screen, they’ll still become aware of your brand and may remember it next time they’re searching for relevant products or services.

PPC can get your business in a prominent position on the SERPs faster than if you focus on SEO campaigns alone.


Target Customers in the Right Spots

PPC platforms enable you to customize your customer targeting carefully and reduce the risk of your ads appearing for the wrong people. You can choose from a number of targeting options with Google Ads, depending on your campaign type. These include:

  • Interests
  • Locations
  • Shopping habits
  • Age
  • Gender

This precise targeting empowers you to reach your ideal customers with more ease and efficiency than relying on more traditional forms of advertising.


PPC Suits Diverse Marketing Budgets

PPC campaigns can be tailored to suit any budget, so it’s ideal for even the smallest business. You can measure your results to assess your ROI, what works and what doesn’t, and make the necessary adjustments to stay within a comfortable range.

Over time, you can choose to increase or decrease your budget to reflect changes to your finances.

Read our 7 Simple Tips for PPC on a Small Budget for more advice.


Find Out Which Products and Services Attract the Most Attention

Analyzing your PPC campaign performance can reveal how popular certain products or services are over time. A landing page promoting one product may receive more attention than others, as proven by its higher conversion rates.

That can help you spend more money on higher-profit areas of your campaign than lower-profit ones, leading to greater ROI. You may be able to find new ways to promote products that appear less popular, too, or conduct further market research to determine why they get less attention.


PPC is a Terrific Complement to SEO and Content Marketing Campaigns

PPC goes hand-in-hand with SEO and content marketing. Not everyone pays attention to sponsored ads, so bringing your site higher up the SERPs is crucial to capture as many users as possible.

And effective content marketing ensures that when prospects land on your site, or encounter your brand across the web, you make a positive impression.


PPC might seem daunting if you’re exploring how it could work for your business, but our Orange County digital marketing specialists will build the ideal strategy for you. Get in touch with our friendly team today to get started!



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