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The Design Blog – Graphic Design, Branding, and Packaging Inspiration

Brand Identity for Lodoso by Wikka Studio

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Brand Identity for Lodoso by Wikka Studio

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Brand Identity for Lodoso by Wikka Studio

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Brand Identity for Lodoso by Wikka Studio

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Brand Identity for Lodoso by Wikka Studio

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Brand Identity for Lodoso by Wikka Studio

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Brand Identity for Lodoso by Wikka Studio

Brand Identity for Lodoso by Wikka Studio

Lodoso (as in muddy) is a space where experiences are shared through the creation of pottery. It is a split between a workshop where pottery making is taught, and a store that sells final products such as vases.

Lodoso has a relaxed and casual mood where students go to escape their everyday and share with each other. It is characterized as a place where everyone creates by getting their hands dirty.

The graphic proposal was based on creating a fun, casual and happy brand. The idea of both the logo, as well as the pictogram are to simulate having been created with mud. A fresh and fun chromatic palette was proposed to allude to the essence of the project.

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